PLYMOUTH 13 images Created 17 Jun 2020
Plymouth was an American car brand founded in 1928 by Chrysler. Plymouth was conceived as a cheap model of Chrysler but later became a private brand. Also in 1928 Chrysler founded the make DeSoto for the middle class and Dodge was taken over which was placed just above DeSoto. Chrysler' was the luxury brand.
This was Chrysler's official explanation of the name Plymouth:
As a product of Chrysler's technique and craftsmanship, Plymouth was so named because of the durability and strength, the roughness and the limitlessness that typified the first American settlers.
Those settlers had founded the Plymouth Colony after they came to America from England with the Mayflower. Walter Chrysler wanted a popular name that people would recognize immediately. One of the executives, Joe Frazer, had suggested the name Plymouth. The first emblem of the brand also showed the Mayflower.
This was Chrysler's official explanation of the name Plymouth:
As a product of Chrysler's technique and craftsmanship, Plymouth was so named because of the durability and strength, the roughness and the limitlessness that typified the first American settlers.
Those settlers had founded the Plymouth Colony after they came to America from England with the Mayflower. Walter Chrysler wanted a popular name that people would recognize immediately. One of the executives, Joe Frazer, had suggested the name Plymouth. The first emblem of the brand also showed the Mayflower.
